Shay is a campaign manager and a strategic advisor. He is known as an expert of political-public campaigns based on field work. In the past filled the role of a spokesperson and the manager of “Megama Yeruka” (an ecological organization) and one of the founders of the Israeli Green party. Recently he has helped several politic campaigns including Stav Shaffir’s primaries campaign for the labor party. Shay is also the chairmen of “Ha’yatzia” organization, which acts to include local football fans in their team boards.